How to Nail the B2C Formula, 50% Engineering, 50% Marketing - Jack Fullerton (E12)
"You can't just have a brilliant product and expect it to fly off the shelves..."
Jack Fullerton and Peter Gillan dissect the notoriously hard-to-navigate world of consumer apps. Their strength app makes gym progression fun and accessible for everyone (check them out here). We talk about the art of gamification, how to interact with your customer directly, and why your social media presence is as important as your product itself. Join them on their journey towards becoming the Strava of strength apps!
Head to LinkedIn to find Jack and Peter.
Listen to full episode :